The Fragrant Cup

E-commerce, Website

Delivered by the Beta Gen Technologies team

Sector: Tea, teaware and experiences
Website: fragrantcup.com

Credits

Delivered by: Beta Gen Technologies team
Our role: Website design and website development

Overview

The Fragrant Cup sells tea and teaware and hosts tastings, classes and tea gatherings in St. Louis. The website brings the shop, the learning program and the event calendar together, and tells the story of where each tea comes from.

Designed and developed by the Beta Gen Technologies team.

First screen of the The Fragrant Cup homepage on desktop

The client

The Fragrant Cup is a St. Louis tea company specializing in Korean teas and Anhua dark tea (heicha). Beyond its online shop, its teas are sold through local cafés and tea shops, and it supplies wholesale customers.

Highlights

Shop for tea and teaware with site search and cart
Origin stories for Anhua County in Hunan and for Korea
Tastings, guided learning and gatherings, with an upcoming-events list and booking
A journal of articles on brewing and tea
Local retailer listings with directions, and a wholesale page
Newsletter sign-up with topic preferences